case studies

When I started working with this mental health practice, they had six therapists across two provinces and a big vision: expand nationally and serve clients in every English-speaking province in Canada.

They already had demand and great clinical care, but their systems weren’t built to support growth without chaos. Team retention was fragile, clients weren’t sticking around long enough to realize their full value, and the founder was spread thin trying to hold it all together.

That’s where I came in.

How This Mental Health Clinic Doubled Revenue in 12 Months Without Adding Offers or Burning Out the Team

By focusing on team and client retention, I helped them double revenue within 12 months, without creating new offers or running big marketing campaigns.

Here’s what we did:

✅ Built retention metrics to improve revenue per client
They weren’t tracking how long clients stayed or how full each therapist’s schedule was. We implemented retention benchmarks, client visit targets, and rebooking/follow-up strategies so they could spot drop-off points early and intervene. This directly improved lifetime value per client.

✅ Reclaimed the founder’s time to lead growth, not operations
With better retention and operations in place, the founder was finally free to focus on strategic growth. There was no more "putting out fires" and randomly checking schedules at 2am. Metrics were readily available and insights were clear and actionable at any given time. They even brought on a co-owner to support national expansion, a move that wouldn’t have been possible when things were still chaotic behind the scenes.

✅ Documented internal systems to reduce team churn
We cleaned up internal communication and assigned ownership to key admin tasks, cutting 5–10 hours of weekly back-and-forth for leadership. Clear SOPs created more stability and accountability which helped retain their top therapists.

✅ Shortened therapist ramp-up time with scalable onboarding
We streamlined hiring and onboarding with clear caseload expectations, province-specific licensing info, and tech-readiness templates. This allowed them to grow their clinical team without compromising quality or overloading operations.

✅ We stabilized growth.
The clinic not only doubled its revenue within 12 months, they’ve continued growing steadily while reducing burnout and reclaiming the founder’s time.

The Result?
A doubled revenue line, a stronger team, and a more profitable, predictable business, all without adding new offers or burning out the people behind the brand.

Retention and operational strategy were the unlock.