case studies

When I started working with this mental health practice, they had six therapists working in two provinces and a big vision: to expand nationally and serve clients in every English-speaking province across Canada. This company needed the right strategy to get there without burning out their team.

They had some helpful tools in place already like a therapist handbook, onboarding checklists, and consistent demand, but they hey lacked the operational systems to scale without overwhelming the founder or letting things slip through the cracks.

How This Mental Health Clinic Doubled Revenue in 12 Months Without Adding Offers or Burning Out the Team

Here's how we doubled their revenue within a year:

✅ We streamlined hiring and onboarding.
I designed a system to onboard new therapists faster — including province-specific licensing requirements, caseload targets, and tech readiness. Within 90 days, they’d more than doubled their clinical team and were ready to serve clients across the country.

✅ We introduced meaningful metrics.
The clinic wasn’t tracking performance. I helped define and implement retention metrics and appointment benchmarks so leadership could clearly see what was working and where therapists needed support. This made staffing decisions faster and more data-driven.

✅ We documented key processes.
We created a clear team handbook and assigned ownership across the org. This saved 5–10 hours a week for leadership by cutting down on confusion and unnecessary back-and-forth with admin staff. These extra hours provided through operational efficiency allowed the owner to focus on the next big picture strategy and scale further. 

✅ We stabilized growth.
The clinic not only doubled its revenue within 12 months — they’ve continued growing steadily while reducing burnout and reclaiming the founder’s time. They even brought on a co-owner to support future expansion.

This is what happens when you have the right strategy and clear systems. By engaging a partner to guide with strategy and execution on a clear vision, your success becomes manageable and tangible. The potential was already there, my job was to turn it into predictable, sustainable growth.